Retail environments move fast with promotional changes and seasonal campaign rotations. Often time, store teams are responsible for installing graphics themselves. While eye catching graphics are essential for shoppers and reinforcing brand messages, a professional-looking installation needs to be achieved, even when trained installers aren’t available.
Advances in the technology of film medias have made retail POP and graphics packages easier to install than ever before. Air egress liners and repositionable adhesives during installation have been a game changer for self-install graphics in retail environments.
Window, Wall, & Floor Media Designed for Retail
Air egress liners, or air release liners, are one of the most important innovations. Media with air egress technology include microscopic adhesive channels that allow trapped air to escape during installation. These channels reduce air bubbles and wrinkling to result in a smoother, more professional finish without specialized installation tools and techniques.
Repositionable adhesive is equally important. Unlike permanent adhesives that bond upon contact, repositionable adhesives allow graphics to be lifted, adjusted, and realigned during installation. This gives store personnel more confidence when applying graphics and helps minimize wasted material caused by installation mistakes.
Together, air egress liners and repositionable adhesives create a more forgiving installation experience. In-store teams can achieve cleaner results, complete graphic changeouts faster, and maintain a polished presentation across windows, walls, and floor surfaces.
As retailers continue to look for ways to streamline operations and maintain high visual standards, films designed for easy installation play an important role in the success of POP and promotional campaigns. Choosing materials that support in-house installation helps reduce labor costs, improves consistency, and ensures graphics look their best from day one.
The right media doesn’t just improve the final presentation of a graphic. It makes the entire process easier for the people responsible for bringing it to life. When you’re ready to choose the right solution for your retail POP or graphics packages, see what the solutions from Continental Grafix can do for you.
Retail Ready Solutions from Continental Grafix
X-Treme Air
Whether you need a wall graphic, full mural, or signage on freezer doors or in hot prepared food areas, X-Treme Air is the newest and most reliable HTR vinyl on the market. It’s a 6 mil white PVC that can handle indoor and outdoor installation and extreme hot and cold environments. To make it even easier to handle and install, X-Treme Air includes air egress liner for bubble-free installation by non-professionals. See how X-Treme Air can transform your retail POP.
panoRama TwoWay Vision
Retail window graphics need to be bold year round. panoRama TwoWay Vision solves the problem seen with perforated window films where graphics disappear after the sun sets. This translucent PVC film solution takes ambient interior and exterior lighting to create a backlit graphic when interior lights are on, but exterior light is gone. Don’t let your window graphics disappear with panoRama TwoWay Vision.
Walk&Wall®
Our customers love Walk&Wall®! It’s the gold standard for your floor and wall graphic media on the market. Indoor or outdoor, Walk&Wall® is a textured PVC with fabric backing for high dimensional stability and repositionable HTR adhesive. It’s easy, simply print and apply! Whether you’re installing on a wall or on the floor, it’s non-slip certified and removes cleanly for up to 6 months. See why Walk&Wall® is the gold standard.
NatureWalk
When you need a solution that leaves little to no adhesive residue on your internal floors and walls, check out NatureWalk. It’s easy to install, simply print and apply, and is repositionable during installation. When you’re looking for a recyclable film option, NatureWalk is a PET, textile backed media with a non-skid face film. It’s dimensionally stable and tear resistant for a wide range of interior applications on floors and walls. Make NaureWalk your solution for interior walls and floors.
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