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Retail Window Graphics Installed at +23°F- A December Weather Success Story

Case Study

Storefront graphics play a critical role in driving traffic in retail, especially during the busy holiday season. When a shoe retailer in Niles, Illinois needed new perforated window graphics installed in December, the cold temperatures created a serious cold weather installation challenge. See how choosing the right material solution and an experienced installation team delivered a flawless window graphic refresh despite winter conditions.

The Challenge

Timing is everything for retail. During the holiday shopping season, a shoe retailer in Niles, Illinois needed new perforated window graphics installed to promote a new workout shoe. The deadline couldn’t move so installing the graphics in December was a must.

The Easy Way Install company was tasked with removing existing window graphics and replacing them with new perforated window graphics in +23°F winter temperatures. For retail environments, window graphics are a high visibility tool, and failure is not an option. Bubbling, edge lift, and adhesion issues would not only compromise performance but impact the storefront presentation during peak winter foot traffic.

Installing perforated window films in cold weather conditions can dramatically affect vinyl flexibility, adhesive performance, and long term performance. The team needed a solution engineered to perform in harsh winter conditions.

The Requirements

With temperatures below +25°F during installation, this installation for the retailer needed a perforated window film that met many demands. The vinyl needed to maintain flexibility without becoming rigid or brittle. The adhesive needed to properly wet out and bond at +23°F. The solution needed to deliver a clean, high impact storefront appearance without air bubbles, tunneling, or edge lift.

“We deliver signage solutions that exceed our customers’ expectations,” said Anton Mykhalchuk, Lead Installer in Illinois. “For our retail clients, especially during the holidays, graphics need to look flawless and perform over the life of the campaign without premature failure.”

Graphics aren’t just decorative in retail environments, they drive traffic, reinforce brand messages, and create seasonal urgency. A failed cold weather window install could mean lost exposure at a critical sales moment.

The Solution

panoRama Innova Ice was chosen to meet the demands of this retail cold weather installation.

Designed to perform in low temperature applications, panoRama Innova Ice maintains its flexibility during installation and the specialized adhesive wets out properly even at +23°F. During this installation, the film handled smoothly, adhered securely, and delivered a polished finish without bubbling or lifting.

“Continental Grafix has a strong reputation in the market,” said Anton Mykhalchuk. “In the northern states with harsh winters, we want to find and trust a manufacturer who never lets us down in any installation for our clients. This is the second winter season we’ve been using Continental Grafix solutions and we’re satisfied with the high quality they bring to our customers.”

The Easy Way Installation team credits the success of this retail window graphic refresh to panoRama Innova Ice. Paired with their skilled installation team, the graphics were delivered on time, on brand, and built to perform.

The Product

panoRama Innova Ice is an exclusive exterior mount perforated window film designed specifically for cold weather and difficult applications. Its specially formulated adhesive makes it the only choice for cold weather installations in temperatures as low as +5°F. Available in 70/30 and 60/40 film/open ratios, panoRama Innova Ice is a reliable window film to keep you installing all year.

Learn more about panoRama Innova Ice. Request your hand sample or sample roll for testing!

The Solutions Provider

Easy Way Install is a leading signage company specializing in professional sign installation for businesses. We provide hassle-free commercial sign installations, ensuring precision, durability, and top-quality results every time. Our installers are 3M certified.

At Easy Way Install, we take pride in delivering exceptional signage solutions, continuously improving our process to exceed expectations. Our commitment is simple: seamless installations, satisfied clients, and outstanding craftsmanship—all backed by the values that built our reputation.

Experience the expertise, efficiency, and creativity that set us apart as a trusted signage company. See how Easy Way Install can help you with your next graphics installation. With strategically placed locations in New York, Texas, Illinois, and Virgina, our locations can service you nationwide. Learn more about Easy Way Install at  https://easywayinstall.com.

info@easywayinstall.com | (917) 267-9485

Illinois Contact: Anton Mykhalchuk | anton@easywayinstall.com

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