A company can have great products or services, but it won’t matter much if they don’t draw people into their brick-and-mortar store. There are plenty of channels to use to accomplish this, but one of the easiest ways to capture the attention of future customers is to give storefronts a design that pops.
The moment someone passes a business on foot or by car is the moment they form an impression about a business – so be sure to make it count by adding window graphics that capture the target audience, communicate something about a brand, and convert potential customers into loyal ones.
Benefits at a Glance
- 24/7 advertising that attracts customers around the clock, at a low-cost-per-impression
- Enhanced brand consistency and quality perception
- Easily updatable for promotions or rebranding
- Options that add privacy and protect interiors against UV damage, which is great for comfort and overall property maintenance
What the Numbers Say About the Power of Effective Storefront Signage
For many storefronts, visibility is the difference between foot traffic and missed opportunities. Here are some statistics that underscore why strategic windowfront signage matters:
- 61% of American consumers fail to find a business because the sign is too small or unclear (Sign Research Foundation)
- 76% of Americans have entered a new, unfamiliar store because its signs caught their attention (FedEx)
- 68% of Americans have purchased a product or service because a sign caught their eye (FedEx)
- 68% of consumers believe that a store’s signage is reflective of its products or services (FedEx)
- 52% of Americans are less willing to enter a store that has a poorly made sign or one featuring spelling errors (FedEx)
- 60% of consumers say the absence of a sign deters them from entering a store (FedEx)
- 91% of shoppers say a sign makes them more inclined to make a purchase (47 Concepts)
- 70% of purchasing decisions are made in store (47 Concepts)
- 48% of shoppers said they entered a store that they had not planned to visit because of an attractive sign (47 Concepts)
Window Graphics Create Wins for Any Business
Window graphics are versatile branding tools that work for nearly any type of storefront. Street-facing windows can showcase the messages, imagery, and offers that matter most to customers. With the right design, those panes of glass become a powerful, always-on advertisement that reinforces brand identity every time someone walks or drives by. Below, we outline many of the key benefits of using window graphics.
Efficiency Across Industries
Consistency is key for brand awareness, and this goes for nearly any field, from restaurants and service providers to fitness centers, professional offices, and beyond. Window graphics can showcase styling trends, incorporate patient-friendly imagery for healthcare businesses, and highlight deals for a grocery store, just to name a few applications.
Basically, any business with street-facing windows has a blank canvas that is waiting to attract customers and reinforce its brand. A storefront window can operate similarly to a billboard, but one that can attract nearby customers immediately and draw them into your business.
Marketing Support
Window graphics are most effective when they mirror an overall marketing plan. Mirror the message of a website, social media, and print campaigns for a cohesive brand experience. Take advantage of QR codes to link out to any current promotions, event information, offers, and beyond. This can bridge the gap between a storefront and their web presence.
Positive ROI
Window graphics tend to offer high impact at a low cost. They can last for months or years, depending on the needs and desired longevity. While digital ads and billboards require ongoing investments to stay visible, a quality graphic requires minimal maintenance.
Be sure to monitor foot traffic before and after the custom window film was implemented. Analyzing the performance of a storefront’s traffic before and after film installation can help determine the impact. If a business sees seasonality, be sure to account for that.
Ease of Installation
Beyond attracting customers, window graphics also present valuable opportunities for retail graphics packages from headquarters and the location partners who install them. If a business manages retail branding rollouts, store refreshes, or environmental graphics, choosing reliable window film materials can help you deliver consistent results across multiple locations. Choosing the right print media reduces installation issues, ensures accurate colors, and gives you a product that performs as well in hot storefront windows as it does in cooler interior spaces.
Reliable materials also help maintain brand accuracy. Consistent color reproduction and clarity ensure that every storefront, whether in a sunny urban setting or a shaded suburban plaza, reflects the brand exactly as intended. Durable films that hold up to heat, UV exposure, and constant sunlight keep graphics looking sharp longer, reducing fade, peeling, and the need for early replacements.
Work with Continental Grafix USA
Every marketing dollar matters. If a storefront is lacking, enhance its presence with window graphics. They boost visibility, attract customers, and deliver lasting results that lead to more business.
We’re proud to offer wide format print media and graphic films for windows, walls, and floors. Our quality is unmatched, as we are a team of nimble manufacturers who work to create solutions for the needs of our customers. Plus, our consistent and dependable products are suited for a variety of industries.
Select from our lines of perforated and unperforated graphic window films to find the ideal options for your industry and goals.
Contact Us Today for Window Graphics!
Contact us today with any questions you might have, or request free samples and a full swatch book so you can see the quality of Continental Grafix USA firsthand. We look forward to being part of your branding success story.
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