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Hospital Window Graphics Installed in Winter: A Cold Weather Success Story

Case Study

Thomas Jefferson University Hospital set out to transform a city block of windows into a bold branding and wayfinding experience. The timeline left no room for delay, scheduling the installation during cold winter months. The project demanded window film solutions that performed reliably in cold weather conditions to bring together brand impact, patient privacy, and installation performance.

The Challenge

Installing window graphics in cold weather presents unique challenges. Thomas Jefferson University Hospital in Philadelphia, Pennsylvania wanted to install impactful window graphics that told their story.

With plans underway in Philadelphia to celebrate the United States 250th birthday, the hospital wanted to get the installation completed by the end of 2025. This meant the installation team would be working through winter weather conditions, a significant challenge for wide format graphics.

The Requirements

The team at Thomas Jefferson University Hospital envisioned the project as both a branding and wayfinding initiative. These window graphics would bring the hospital’s brand down to street level, creating a more human, accessible presence while reinforcing its commitment to patient care. “We wanted to build consistency and recognition across our sites. The continuous wall of windows along Chestnut and 10th Street gave us a perfect canvas for telling our story with clarity and impact,” said Grace Mateja, Jefferson Enterprise Art Director.

At the same time, privacy was critical. Portions of the windows faced sensitive patient care areas where discretion was non-negotiable. “As care providers, our staff and patients require privacy in sensitive areas. This was essential,” added Mateja.

The solution needed to balance bold branding, intuitive wayfinding, privacy, and winter installation.

The Solution

The installation along Chestnut Street used a strategic mix of opaque, semi-opaque and translucent window film solutions. This approach supported all the project’s requirements- intuitive wayfinding, enhanced branding, and privacy where required.

Continental Grafix cold weather solutions, panoRama Innova Ice perforated window film and X-Treme vinyl, were selected for their reliable performance in low temperatures. “We completed the initial installation just before Thanksgiving, with an additional installation in mid-January,” said Eric Berger, President, Color Reflections. “It’s great to have products we can install in the cold temperatures. We were able to meet Thomas Jefferson University Hospital’s deadline without delaying the installation for warmer weather.”

With materials engineered for cold weather conditions, the team at Color Reflections was able to deliver a visually cohesive, privacy conscious window solution on time and without compromise. Materials matter in every application. Choosing the right window film solution for a cold weather conditions ensures that performance and impact were achieved regardless of temperature.

The Products

panoRama Innova Ice is an exclusive exterior mount perforated window film designed specifically for cold weather and difficult applications. Its specially formulated adhesive makes it the only choice for cold weather installations. Available in 70/30 and 60/40 film/open ratios, panoRama Innova Ice is a reliable window film to keep you installing all year.

For every cold, hot, or hard to stick to surface, X-Treme is the answer. It’s a smooth, white vinyl film backed with a proprietary removable adhesive. With excellent temperature resistance and dimensional stability, X-Treme is a flexible solution for low surface energy substrates, freezer doors, hot environments, and packaging subjected to wide temperature swings.

Learn more about panoRama Innova Ice and X-Treme. Request your hand sample or sample roll for testing!

The Solutions Provider

Color Reflections is a high-quality grand format digital printer and solutions provider that demands the latest innovations. With a history of adopting the latest equipment, technology and material, they can offer their clients cutting-edge solutions. Paired with their experienced, knowledgeable sales staff and design teams, the Color Reflections team will consult with you to find the solution that fits your needs. On site in Hollywood, FL, Atlanta, GA, and Philadelphia, PA, the team is ready to serve you.

Visit Color Reflections and see all their locations at www.colorreflections.com.

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