Materials Matter
The difference between “good enough” and graphics that perform.
The film media isn’t just a component, it’s the foundation. Ask any seasoned installer or sales professional, what really makes or breaks the job? You’ll hear the same answer every time, the material solution.
From difficult surfaces to long term durability and removability, choosing the right film solution will determine the success or failure in real-world applications.
Why Materials Matter
Design always gets the attention. Print quality gets the credit. But when a graphic fails, material selection is scrutinized.
Wide format graphics face real challenges like uneven surfaces, environmental exposure, tight timelines, and sustainability requirements. The right material doesn’t just survive these challenges. It’s engineered to solve them.
The right film solution transforms a project. Choosing the right film solution for windows, walls, and floors is often the difference between a project that simply looks good on day one and one that performs flawlessly for its entire intended life.
The Material is the Solution for Challenging Surfaces
Every surface presents its own variables, texture, energy level, exposure, foot traffic, temperature swings, and each of these factors directly impacts how a film solution behaves.
Standard films struggle. Engineered, purpose-built films are designed to perform directly with these challenges.
Choosing the right material from the start reduces install risk, prevents edge lift, and ensures graphic success so they stay where they belong, even on the most challenging surfaces.
Performance Isn’t Optional.
Exposure to UV, moisture, temperature swings, and foot traffic puts any graphic material to the test. The wrong film fades, cracks, shrinks, or fails prematurely.
Performance, purpose-built materials are engineered for longevity, adhesion, and appearance over time, indoors and outdoors. When durability matters, choosing the right material solution determines how long the graphic will truly perform.
Removal Matters
Graphics shouldn’t create a permanent problem. Adhesive residue, surface damage, and costly repairs are common outcomes to choosing the wrong film media.
Protect the surface and your installers reputation by seeking out removable adhesives and materials engineered for clean removal. The right material choice ensures removal is as predictable as the installation.
Because Labor, Time, and Margins Matter
Installs rarely take place under perfect conditions. Customers are demanding faster turnarounds, making material choice even more critical. Equip your sales team with materials that meet application requirements for efficient installation by the professionals.
Materials Matter for your self-install, retail graphics package customers too. Air egress liners and installation friendly film solutions empower non-professionals to complete the job.
Bold Impact Starts with the Material
Color vibrancy, opacity, finish, and surface interaction all influence how a graphic looks. Even the best design can fall flat if the film is a mis-match.
High quality materials paired with the right ink deliver bold, eye catching graphics that command attention from up close to far away. When visuals matter, material selection defines the final result.
Performance with a More Responsible Footprint
Sustainable solutions are no longer a niche request. It’s now an expectation. PVC-free films offer an alternative for applications where environmental impact matters.
PVC-free materials support sustainability goals without sacrificing performance, print quality, or installability. It’s a smarter choice for today’s projects.
Safety Matters
Safety certifications are critical. Whether you’re looking for a floor film solution with non-slip certification or one with fire rating for a vertical surface, safety matters to you and your customer. Make sure the materials you are using have the proper certifications.
The Right Material Makes All the Difference.
Every wide format project has challenges. The right material turns those challenges into solutions. Materials Matter. When you choose the right film, everything performs.
Work with Us. Contact Continental Grafix Today with Your Toughest Challenges!
Partner with Continental Grafix USA to discover how materials matter for a sustainable business. Deliver the right material with performance solutions to your customers. Contact us today with questions!